Vahid Moradi, president of CJ Charles in La Jolla, is involved with numerous philanthropic causes in San Diego. Throughout the years, he has donated standout pieces, ranging from custom-made jewelry to Panerai wristwatches, towards wonderful causes. In April, he donated a unique golden south sea pearl and diamond necklace and earrings suite to UCSD’s Moores Cancer Center’s Spark Gala. Giving Back Magazine had the opportunity to sit with Vahid and discuss his success and what drives his philanthropic generosity:
Giving Back Magazine: At the UCSD’s Moores Cancer Center Gala, a $100,000 bid for the necklace and earrings suite you donated was made, which is far beyond the $88,000 retail value. What do you attribute the success of the auction to?
Vahid Moradi: The team led by Sandy and Malcom at UCSD’s Moores Cancer Center did a fantastic job organizing an amazing event which we would like to give most of the credit to for the overall success. Of course, the new owners of the jewelry suite displayed immense generosity and we know they will cherish these pieces for years to come. The fact that the pieces exceeded the initial appraisal value is at its core due to superb quality and uniqueness of the piece.
GB: For over 3 decades, CJ Charles Jewelers has been renowned for its collection of jewelry and watches. How do you acquire such stunning pieces?
VM: I would answer that by saying it is my pure passion for what I do. I always seek perfection; every piece must represent exceptional quality that has a transformative design. Every watch brand within CJ Charles is known to be world class among all collectors. Consequently, our fine timepieces have represented the highest level of watchmaking for decades. Our clients know when they acquire their first or an additional timepiece for their collection, they are acquiring a piece that will last for generations.
GB: What’s in the near future for you?
VM: We have some very exciting news that I will be sharing with you in the very near future. Of course, our iconic Panerai party is taking place in July, where our selected VIP Panerai collectors are the invitees, there is fantastic food and celebration, and always a few surprises!
GB: Which watches will be featured at the upcoming Panerai party?
VM: The brand new Luminor ‘Due’ and the sought after ‘Carbotech Luminor’ case.
GB: How would you describe the experience of CJ Charles’ clientele?
VM: Our clientele, whether they are coming in for a watch or jewelry service, or about to purchase one of our extraordinary pieces, will experience a heightened sense of luxury while being assisted by an expert member of my team.