CJ Charles Jewelers: Exceeding the Extraordinary Since 1986

Purveyors of luxury and fantasy, CJ Charles Jewelers has been a cornerstone of fine jewelry and luxury watches in La Jolla, California, since 1986. Family-owned and operated by Vahid Moradi, his Ali and daughter Alexa, every member of their team strives to uphold their mission: Exceeding the Extraordinary in everything they do.

The CJ Charles Collection & Services

Their downtown La Jolla showroom is a haven for jewelry enthusiasts, featuring their stunning handmade Riviera Collection and a dazzling selection of estate jewelry. As authorized dealers for prestigious global brands, including Patek Philippe, Cartier, A. Lange & Söhne, and Vacheron Constantin, they offer an unrivaled luxury shopping experience.

Luxury Watches: We proudly carry an extensive range of timepieces from Breguet, IWC Schaffhausen, Jaeger-LeCoultre, and more, representing the finest in craftsmanship.
Estate & Designer Jewelry: Discover a wide array of exquisite estate jewelry alongside their designer collections, carefully curated to offer the best in fine jewelry.
Bespoke Jewelry & Customization: Collaborate with our expert designers to create custom-made jewelry that perfectly captures your vision. Our bespoke services allow clients to design unique pieces, from engagement rings to one-of-a-kind heirlooms.
Sustainability & Ethical Sourcing: They are committed to ethical sourcing, ensuring that all their diamonds and precious metals adhere to the highest standards of sustainability and responsible sourcing practices.

Watch Boutique & Expert Service

Adjacent to their main showroom is the La Jolla Panerai boutique at 1137 Prospect Street, home to our state-of-the-art watch service center. Here, their skilled watchmakers provide expert repairs and maintenance for luxury timepieces, ensuring that every watch they service is treated with meticulous care and precision.

Whether you need a routine service or a complex repair, their team is dedicated to preserving the quality and longevity of your treasured timepieces.

Locations & Global Reach

In addition to their Downtown La Jolla flagship store, CJ Charles also operates a boutique at University Town Center (UTC), offering the same luxurious experience to clients across San Diego. For those who prefer to shop from home, we provide virtual consultations and a seamless online shopping experience, complete with direct shipping to customers worldwide.

Awards & Industry Recognition

CJ Charles Jewelers is recognized as a leader in the luxury watch and jewelry industry. Named the 2009 Leading Watch Retailer by International Watch, they continue to garner accolades for their dedication to quality, expertise, and customer service. Their commitment to excellence has solidified their reputation as San Diego’s premier jeweler for over 35 years.

Community Involvement & Philanthropy

As a family-owned business, CJ Charles believes in giving back to the community that has supported us. CJ Charles Jewelers is actively involved in local philanthropic initiatives, supporting organizations such as UCSD Moore’s Cancer Center Spark Gala, USD Founders Gala. La Jolla Concours D’Elegance and Miracle Babies and participating in community events throughout San Diego. They take pride in their role within the community and are dedicated to making a positive impact.

Our History & Legacy

Situated opposite the Pacific Ocean and the historic La Valencia Hotel in La Jolla, CJ Charles Jewelers began as a modest boutique offering fine Swiss watches and estate jewelry. Founded by Vahid Moradi, the store has grown into a luxury institution, celebrated for its commitment to elegance and personalized service.

With a 2,000-square-foot salon that boasts 146 meticulously displayed cases and an elegant slate floor, CJ Charles offers a shopping experience like no other. “There’s always a sense of energy and activity in our store,” explains Moradi. “Every item is displayed with care, and our team ensures that the environment reflects the luxury of our offerings.” The boutiques include IWC Schaffhausen, Officine Panerai, CJ Charles, Omega, CJ Chalres Lux and Jaeger-LeCoultre.

Why Choose CJ Charles?

At CJ Charles Jewelers, their team is not only passionate about jewelry but also highly knowledgeable. Each member speaks the language of horology fluently and possesses a deep understanding of the history and craftsmanship behind every brand they carry. Education is a cornerstone of their business, ensuring that every customer receives expert guidance and advice.

Jewelry & Watch Buying: They offer discreet services for those looking to sell or trade fine jewelry, diamonds, and luxury watches.
Full-Scale Jewelry & Watch Repair: From custom jewelry design to comprehensive watch repairs, their expert team goes above and beyond to meet the needs of their clients.

For a truly unparalleled experience in the world of fine jewelry and watches, CJ Charles Jewelers invites you to visit one of their San Diego locations or explore their offerings online.