Sunday, March 16, 2025

Lisa Paul-Hill: Leading Positive Change at Wheelhouse Credit Union

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A Force for Good in San Diego

Lisa Paul-Hill, the visionary leader at Wheelhouse Credit Union, is a beacon of hope in the San Diego community. With her unwavering commitment to service, community, and core values, she has helped to transform Wheelhouse into a thriving financial institution that is making a positive impact on countless lives.

Lisa’s leadership is marked by her empathy and compassion. She understands that financial services can be intimidating and overwhelming, and she is dedicated to creating a welcoming and supportive environment for Wheelhouse members. Her open-door policy ensures that everyone feels heard and valued, and her team is empowered to go above and beyond to meet the needs of their customers.

As a lifelong San Diegan, Lisa is deeply invested in the well-being of her community. She believes that Wheelhouse has a responsibility to give back and support local initiatives. Under her leadership, the credit union has partnered with numerous organizations, including Make-A-Wish San Diego, to provide financial assistance and resources to those in need.

One of Lisa’s most notable achievements is the Trailblaze Challenge (TBCSD), a 28-mile hike that raises funds for children battling critical illnesses. Through this program, Wheelhouse gives its members and employees the opportunity to join the Wheelhouse TBCSD Team. This experience not only promotes personal health and wellness but also empowers participants to make a tangible difference in the lives of others. Additionally, the initiative encourages environmental stewardship by promoting the use of free reusable “Leave No Trace Bags” for trail cleanup.

Beyond the TBCSD, Wheelhouse supports countless other community initiatives. From educational programs to environmental conservation, the credit union is always looking for ways to give back. Lisa’s leadership has helped to solidify Wheelhouse’s reputation as a responsible and caring corporate citizen.

At the heart of Lisa’s leadership is a set of core values that guide everything she does. These values include authenticity, kindness, loyalty, respect, trust, continuous learning, and a commitment to doing the right thing. Lisa emphasizes teamwork and the pursuit of excellence, but she also knows the importance of having fun and enjoying the work they do together. Under her guidance, Wheelhouse is not just a place to do business – it is a place where people are empowered, both financially and personally.

For Lisa, the best part of her job is hearing directly from the people who make Wheelhouse what it is. She believes that feedback is the lifeblood of the credit union, driving them to continually improve and adapt. By fostering a culture of collaboration and openness, Lisa ensures that Wheelhouse remains responsive, innovative, and deeply in tune with its members.

Lisa Paul-Hill is more than just a successful CEO. She is a leader who inspires others to make a difference. Her commitment to service, community, and core values has made a lasting impact on Wheelhouse Credit Union and the San Diego community.

www.wheelhousecu.com

Danitza Villanueva
Danitza Villanueva
Danitza Villanueva was born in San Diego but spent her youth with her family in Tijuana and grew up on both sides of the border. She has transferred her unique insight of cross-border culture, trends and philanthropy to her business and community interests. Danitza is the first woman from her family to graduate from college. She has two degrees, one from Fashion Institute of Design and Merchandising in Fashion Marketing, and a second from San Diego Christian College in Communications. After starting GB Magazine with Esteban Villanueva in 2007, she has gone on to win awards and recognition from the community for her support of helping raise millions of dollars for non-profit organizations. Currently she resides in East County in San Diego where she and her husband Esteban run DAESVI Publishing, home to GB Magazine, among several other publications.

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