Thursday, December 12, 2024

Hoehn Family of Dealerships – Proudly representing 7 brands

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The Hoehn family has been in the automobile business since the 1920s. In 1938, T.W. Hoehn was awarded a Chevrolet franchise in Memphis, Tennessee. He passed that dealership to his son, T.W. Hoehn, Jr., when he retired in 1950. T.W. Hoehn, Jr., expanded their Hoehn Chevrolet footprint across the country, adding franchises in St. Louis, Kansas City and Beverly Hills. In 1970 he sold the dealerships and retired to La Jolla. In 1975, he saw an opportunity to buy Brooking Oldsmobile-Honda-Mercedes in Car Country Carlsbad, one of the first “auto-malls” in the country. His timing was serendipitous, as 1975 saw the end of a recession and the rapid economic and population growth of North County, as well as the surge in popularity of Honda and Mercedes-Benz in the U. S. marketplace. Mr. Hoehn was quickly joined by his sons, Bill and Bob, who continue to oversee the day-to-day operations of the business alongside their children – Ted, Adrienne, Jo Hannah and Susanah.

Today, the Hoehn Family of Dealerships proudly represents 7 brands in Carlsbad (Audi, Honda, Jaguar, Land Rover, Porsche, Mercedes-Benz and Sprinter) and a second Audi dealership in Temecula.

www.hoehnmotors.com

Esteban Villanueva
Esteban Villanueva
Esteban Villanueva was born in Washington D.C. and raised in La Jolla. He attended both Francis Parker and The Bishop’s School locally before going to Dartmouth College where he received his B.S. in Biology and Pepperdine School of Law where he received his J.D. focusing Entertainment Law. He worked in the Latin music industry where his projects went on to win 14 Grammy Awards for artists including Ricky Martin and Carlos Santana. After starting GB Magazine with Danitza Villanueva in 2007, he has gone on to win awards and recognition from the community for his support of helping raise millions of dollars for non-profit organizations. He currently sits on the Board of Directors for the San Diego Air & Space Museum and resides in East County in San Diego where he and his wife Danitza run DAESVI Publishing, home to GB Magazine, among several other publications.

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