Empowering Women in Fire Service | SDG&E & San Diego Fire-Rescue WFPA

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San Diego Gas & Electric® (SDG&E®) has a long-standing tradition of service – not only to its customers, but also to the communities where its employees live and work. SDG&E supports a range of initiatives through shareholder contributions, employee giving programs and volunteer efforts that drive positive change across the region. Through meaningful collaboration with local nonprofits, SDG&E is helping to build a future that’s more equitable, sustainable and full of opportunity.

Equipping Firefighters to Better Serve All San Diegans

Firefighters are pillars of the community, embodying courage, grit and a commitment to protecting others. A more representative workforce fosters stronger connections during emergencies, improves communication with diverse populations and brings valuable perspectives to decision-making on the fireground. The San Diego Fire-Rescue Foundation’s (SDFD) Women’s Fire Prep Academy (WFPA) supports this effort by transforming ambition into achievement through a specialized training program designed to prepare, mentor and empower women pursuing a career in the fire service. Their mission is to provide hands-on skill development, physical conditioning and professional mentorship in an environment that fosters confidence, competence and leadership.

By removing barriers to entry and creating a supportive network, the WFPA helps ensure that aspiring firefighters are equipped with the knowledge and skills they need to succeed in this demanding yet rewarding profession. Selena Laniel, a Fire Captain with the SDFD, brought WFPA to San Diego to strengthen the department’s capacity to serve all San Diegans.

Selena’s Journey of Resilience

Learn more about how Selena’s remarkable journey and dedication to broadening representation are transforming the future of San Diego’s fire service.

Selena Laniel (far left) with WFPA graduates who were hired by the SDFD and now serve as mentors and instructors for the WFPA.

Q: How did you begin your journey in fire service?

Laniel: From a professional acrobat traveling the world to a Fire Captain for San Diego Fire-Rescue, my career has been shaped by resilience, adaptability and a commitment to service. As a single mother of two, I pursued my firefighting career with determination, earning my place in leadership and training roles.

Q: Why does women’s representation matter?

Laniel: Women bring unique perspectives, problem-solving approaches and leadership styles that enhance the fire service. Representation matters, it inspires future generations to see themselves in these roles. 

Q: What inspired you to launch WFPA?

Laniel: I wanted to create the program I wish I had. One that demystifies the process, builds confidence and offers mentorship to women pursuing the career.

Q: How does the WFPA help prepare its candidates?

Laniel: The WFPA not only addresses the physical and technical requirements, but also the mental preparedness and peer support that are critical for success.

Q: What do you hope the future of fire service looks like?

Laniel: A fire service where women’s representation is no longer a rarity, rather a reflection of the communities we serve.

Q: What is one piece of advice you would give your younger self?

Laniel: “Trust your ability to adapt and persevere. Your unconventional path is your strength.”

Powered by Safety

SDG&E’s collaboration has been instrumental in expanding the WFPA’s impact. Their support enables the WFPA to provide high-quality training equipment, cover essential program expenses and extend workforce development programs to a greater number of aspiring firefighters. “By actively supporting women and underrepresented groups in their firefighting careers, the WFPA helps build a fire service that better reflects the community. As WFPA’s founder, I can say that SDG&E’s commitment to public safety has enabled us to empower the next generation of female firefighters,” shared Selena.

Since 2021, the number of women hired into the SDFD has doubled. This growth reflects the success of the WFPA, which has also resulted in a strong network of graduates who now serve as role models, mentors and leaders within the firefighting community.

 

 
 
Danitza Villanueva
Danitza Villanueva
Danitza Villanueva was born in San Diego but spent her youth with her family in Tijuana and grew up on both sides of the border. She has transferred her unique insight of cross-border culture, trends and philanthropy to her business and community interests. Danitza is the first woman from her family to graduate from college. She has two degrees, one from Fashion Institute of Design and Merchandising in Fashion Marketing, and a second from San Diego Christian College in Communications. After starting GB Magazine with Esteban Villanueva in 2007, she has gone on to win awards and recognition from the community for her support of helping raise millions of dollars for non-profit organizations. Currently she resides in East County in San Diego where she and her husband Esteban run DAESVI Publishing, home to GB Magazine, among several other publications.

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