California Coast Credit Union Invests in San Diego’s Promise Zone

Cal Coast Credit Union and Strategic Alliance Leaders Support Promise Zone Efforts

Committed to supporting The San Diego Promise Zone

As part of an ongoing partnership with the City of San Diego, California Coast Credit Union has committed to providing vital funding for initiatives within the San Diego Promise Zone. The primary goal of this groundbreaking collaboration is to tackle barriers to education and employment, as well as increase financial wellness for individuals and families residing in the sector, and businesses operating within the Promise Zone.

The credit union will provide a variety of financial and in-kind resources to promote an economically vibrant community through grant writing, micro grants for San Diego Promise Zone partners, addressing access to post-secondary education and employment, and providing free financial workshops and webinars for residents, entrepreneurs, and youth. Funding will also support the capacity building of Promise Zone partners including $120,000 in grants being awarded this month to non-profits in the area, which is part of an initiative by Cal Coast to increase diversity, equity, and inclusion – as well as serving the underserved.

“This dynamic and unique opportunity to support the San Diego Promise Zone is an immediate priority for the credit union. To be a part of supporting the growth, sustainability, and financial success of a growing community filled with flourishing families and businesses is in line with our ongoing commitment to strengthen and uphold the region in which we live and work,” Todd Lane, President and CEO of California Coast Credit Union shared with GB Magazine. “Cal Coast challenges other businesses to join us and our partners at the City of San Diego to support and sustain these ongoing efforts.”

The San Diego Promise Zone is one of 22 federally designated Promise Zones in the United States and one of only four in California. It includes the city’s most disadvantaged and underinvested communities. The zone covers 6.4 square acres and is home to over 80,000 residents and many small businesses. The overall goal is to create an ecosystem of opportunity and investment through collaboration that addresses systemic racism and inequities to improve the quality of life of Promise Zone residents.

Christina Bibler, Director of Economic Development with the City of San Diego shared on this partnership, “California Coast Credit Union is the first financial institution to prioritize Promise Zone investment through a renewed relationship with the City. Cal Coast is working directly with Promise Zone partners to expand their services within underbanked communities by creating and improving access to capital, as well as collaborating with community-based organizations to better understand their needs and expand their capacity to connect residents to opportunities.”
To learn more about Cal Coast Credit Union’s community relations and social responsibility work, please visit:

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Esteban Villanueva