Entrepreneurship is a powerful tool for people to turn a passion into a successful career – and today’s youth are especially interested in starting their own business. Nearly two-thirds of teens are interested in starting their own business, largely driven by a desire for flexibility, financial independence, and to make a positive impact in their community.
Early education in entrepreneurship is key to ensuring young people have the knowledge and skills to thrive in their business ventures and foster long-term economic prosperity for the regional San Diego economy.
For 75 years, Junior Achievement of San Diego County (JA San Diego) has been inspiring the next generation of entrepreneurs through their flagship JA Company Program curriculum. Guided by volunteer mentors, high school students across the county explore the entrepreneurial journey of turning their business idea into a profitable business venture.
“With small businesses serving as the backbone of the San Diego economy, it is critical that we prepare the next generation of entrepreneurs and business owners by providing the insights and skills they will need to succeed,” Sidd Vivek, President & CEO of JA San Diego shared with GB Magazine. “And that is accomplished with the support of our volunteers and partners who help make these learning experiences possible.”
Students explore the intricacies of taking a business from conceptualization to development. They learn how to conduct market research, coordinate with manufacturers, and manage business finances – critical aspects that determine the outcomes of a small business.
At the 2025 JA Company of the Year competition (JA COY), dozens of youth-led businesses shared their innovative business solutions and entrepreneurial journeys with local business leaders and community members. “I really hope to be a small business owner. This opportunity and experience through JA has been amazing,” said Sabine C., a high school senior and CEO of Oatley. “I have learned how to build my confidence and pitch myself to so many people. This experience of making a product, getting to talk to customers, and seeing the numbers really grow is an experience I will never forget.”
Oatley is a oat kit company from Canyon Crest Academy and was awarded first place JA Company of the Year. They will be nominated to participate in the national Future Bound competition held at Georgia State University, along with the other top student companies from Torrey Pines High and Chula Vista Learning Community Charter.
The JA COY experience provides far more than hands-on business insights – it develops students’ skillsets in critical thinking, problem-solving, and communication that fuel future success in any field. Students begin to grow their professional networks with mentors and peers that will support them throughout their career journeys. Perhaps most importantly, the program helps students recognize their potential and demonstrates tangible pathways to achieve their professional aspirations.
As one of the most impactful JA initiatives, JA COY represents just one facet of the nonprofit’s comprehensive youth workforce development programming. From financial literacy curriculum to work readiness training, JA San Diego equips young people with the skills and confidence needed to thrive in the modern economy. These experiences do not just shape individual futures – they strengthen our entire community’s economic ecosystem.
To learn more about JA programs and how you can get involved visit www.jasandiego.org.
