gtk_vahidPresident of CJ Charles Jewelers shares his key to success in the jewelry industry

Born in Tehran, Iran Vahid Moradi came to La Jolla at a young age where he attended La Jolla High School and then the University of San Diego. At the age of 19 while still in college, he started working in the jewelry industry. His passion, dedication and commitment for the industry led him to become the respected owner of CJ Charles Jewelers in La Jolla and have made Vahid and his wife Kelly known and loved in the community.

Vahid purchased CJ Charles in 1988, and his immediate focus was to become recognized as the pinnacle of value and quality in the community. “I wanted the store to have and be the essence of extraordinary beauty. When clients come to CJ Charles, I want them to say ‘Wow, what an amazing selection of jewelry and watches,” Vahid comments to Giving Back Magazine.

CJ Charles is known to carry some of the finest pieces of jewelry you can find. From their own CJ Charles Riviera Collection which includes quality diamonds as well as the rarest colored diamonds, to an extensive selection of Estate Jewelry which includes some of the finest signed pieces. Giving Back Magazine sat down with Vahid in a candid interview:

GB: What makes CJ Charles the best jewelry store in the region?

VM: CJ Charles is an extraordinary store because I have always been and always will be a perfectionist in action. I am always in the pursuit of surpassing my own expectations and I want my clients to feel pure happiness when they try on one of our pieces. I want my clients to feel as passionate about our jewelry as I am. The watch brands we carry are our legacy in addition to our jewelry that will become treasured heirlooms to be kept in the family for generations.

GB: Why should clients come to CJ Charles?

VM: I want clients to come to CJ Charles for the experience: to feel welcomed, like family. I want our clients to come to us, their children to come to us and the grandchildren to come to us. I am a man of my word; I will go above and beyond for my clients and I want everyone to be happy and enjoy the good things in life.