Maria Antonieta Torres, better known as Toni Torres is the founder of Toni Torres Enlaces Estratégicos & PR Services, the first Boutique-Agency that offers complete and effective services for Public Relations, Communications, Marketing and Special Events. They currently have locations in Tijuana, San Diego and Mexico City.
Toni began her career in 1986 as the first professional woman in the entertainment industry in Mexico. Her career includes experience in the public relations field, image management and artist representation and has designed the of public relation campaigns for executives, entertainment companies and important personalities such as David Copperfield, Luis Miguel, Alejandro Fernández y Chayanne, among many others. Toni is considered one of the most influential women in the field of public relations. The United Nations office of Drugs and Crime chose her to coordinate the “Blue Heart” campaign which is organized by the Mexican Government and presided by the President of Mexico, Felipe Calderon. The Council of Communication chose her to be the official spokesperson for Baja California.
Toni has occupied different positions in global communication and entertainment companies being responsible for launches and positioning them as important companies in their fields in Latin America.
Following in the same path, she has participated in the coordination and logistics for the visits of important personalities such as: S.S. John Paul II, Rigoberta Menchú, Marta Sahagun de Fox and Vicente Fox, among many others. As part of her commitment to the community and with the mission to show other peoples experiences, she hosts a television show: 100% Attitude, The Key To Life, which is broadcast on a weekly basis.
In acknowledgement of her efforts to always strive for excellence and improving the image and conditions of life in the region she has received various awards such as The Passage of Fame of Tijuana which is given by The Committee of the Economic Development along with the Committee of Image; the award of Outstanding Woman of 2009 and Woman of the Millennium which is given by the commission of the Municipality of Tijuana.