In 2005, after traveling the world, SWITCHFOOT dreamed up an idea to give back to their hometown that supported them as surfers and musicians, to rally their great community and to invest in kids who might need a hand up. Over a decade later, their idea has grown into an iconic San Diego event that is bigger than just a rock band trying to do some good.
The SWITCHFOOT BRO-AM Foundation envisions a thriving future for every child. BRO-AM focuses on initiatives in two areas that create a thriving future: 1 – Physical and community wellbeing and 2 – Opportunity and empowerment through music, art, surfing and education.
Proceeds from the BRO-AM events support local youth initiatives with selected 501(c)(3) organizations. The 2016 benefitting charities are VH1 Save the Music Foundation, Feeding America San Diego, A Step Beyond, StandUp for Kids, Rob Machado Foundation and SIMA Humanitarian Fund.
The BRO-AM kicks off with the Benefit Party gathering philanthropists and friends for local restaurant tastings, signature cocktails, silent/live auctions and live performances. The BRO-AM celebrates local youth whose lives have been changed by the generosity of our community and to shine a spotlight on some incredible San Diego organizations who are already mobilized in the community, making an impact every day. Together, they have provided thousands of meals, hundreds of music lessons, musical instruments, dance instruction, art instruction, surf lessons and much more to homeless and underprivileged local youth. Moreover, the BRO-AM gathers a community of like- minded givers and doers who know that together we can make a huge difference and who are passionate about investing in the next generation.
This year, the party will take place on Friday, July 8 at private location in North County. Coinciding with the release of GRAMMY award winning rock act Switchfoot’s 10th album, they will play new songs for an intimate crowd. Performances will include a collaboration with NBA Legend Bill Walton, local youth musicians and surprise guests. For more information, visit www.broam.org.
Photo Credit: Brandon Means / Cole Ferguson / Robbie Jeffers