GTK SWA PCI GLOBALAt Southwest Airlines, our Culture is built around the Golden Rule. Treating others as you want to be treated helps us to maintain respect for our fellow Employees, our Customers and the communities we serve. When you work for a Company that cares about people and community, it is hard not to be bitten by the LUV bug.

Southwest Airlines recognizes that true advancements and change are results of individual efforts. These efforts may be the result of actions by a single person or are the collective actions of people with a common interest. In recognition of this, we actively support social interest groups and individual Employees and their pursuit of creating positive impacts within their own communities. Southwest Airlines Employees are dedicated to volunteer efforts and often provide support to various nonprofit organizations and schools. In appreciation for those efforts, Southwest Airlines launched the Tickets for Time program in 2010 in order to better support our passionate Employee Volunteers in the communities where they live and work. For every 40 hours, one or more of our Employees volunteer for a nonprofit organization, the benefiting organization is eligible to receive one complimentary, roundtrip ticket on Southwest Airlines for fundraising or transportation needs. Through this program, a charitable organization can receive up to six tickets in a calendar year. In 2011, our Tickets for Time program generated 1,566 roundtrip tickets for charitable organizations thanks to our beLUVed Southwest Airlines Employee Volunteers.

The moving story of the Zable and Hoehn families shows that the desire to give back to those in need is truly contagious.

A Family Affair

The gift of caring is one of the greatest gifts parents can pass along to their children, teaching them the beauty of giving back to the world in some way. For these families, this spirit of philanthropy runs deep. The Zable and Hoehn families of San Diego work tirelessly for those in need, and now their daughters are joining their mothers to co-chair PCI’s annual Hands Across Borders gala on October 20, 2012 at the La Costa Resort and Spa.

Stefanie and Walter Zable have supported PCI (Project Concern International) for years, mobilizing other Cubic Corporation employees to also give and get involved. Stefanie and daughters Bianca, Elise and Lauren have been on several trips to PCI’s overseas programs, including India and Zambia. Each trip has transformed them in deep ways, even influencing Bianca to change her career path.

Karen and Bob Hoehn became interested in PCI through their daughters’ trips while attending The Bishop’s School. PCI works with the community service department at Bishop’s to create trips to its programs overseas, and Jo Hannah and Susanah Hoehn experienced a country in need in a new way during a two-week stay in one of PCI’s orphanages in India.

PCI is fortunate to have Stefanie and Karen bring their energy and service as co-chairs for the gala. “Since 1961, PCI has seen how transformation is possible in areas of extreme poverty. They are about change, not charity, and their programs have given hope to people that society has forgotten. Serving with PCI has been a gift to me, and I am proud to expand my involvement on its board and to be a part of their life-saving work,” says Karen Hoehn.

Philanthropy as a family affair is common among many of the other gala committee members. Many of the members’ children have served as interns in PCI’s international headquarter office in San Diego, and on the planning committee for its annual Walk for Water event, highlighting the lack of clean water for the global poor. PCI is grateful to these multi-generational families dedicated to helping advance programs and serving those in need.

Based in San Diego, Serving the World

PCI is San Diego’s only global health and humanitarian organization with a reach of this size—serving 7 million people worldwide in 2011. Celebrating its 50th anniversary in 2011, PCI has worked in 25 countries specializing in creating self-sufficiency and lasting change in poverty-stricken communities. Last year, PCI experienced exciting growth with high-profile grants from the Bill and Melinda Gates Foundation, Qualcomm, Starbucks Foundation, and Coach Foundation. With a staff of 600 employees worldwide, PCI is continuing to expand its life saving programs including Women Empowered, an economic and social empowerment program launching in every country where it works.

Closer to home, PCI has been working to address the ever-growing demand for health services on both sides of the border, focusing on “hard-to-reach” populations with critically needed health services such as its California Border Healthy Start (CBHS) project and Family Health Navigator Resource Center. PCI’s Ventanilla de Salud (Window of Health) program is a unique and innovative collaboration between PCI and the Mexican Consulate of San Diego that provides health education and referrals to the thousands of consulate visitors.

Hands Across Borders Gala: A Celebration of Youth

Besides involving the next generation of philanthropists with the gala planning, the event’s focus will be celebrating the contribution of young leaders in international development. William Kamkwamba, the 24-year-old Malawi inventor and author of The Boy Who Harnessed the Wind, will be honored with the 2012 Humanitarian Award for his inspiring work with making windmills from found objects for Malawi.

The gala would not be possible without the generous support of Southwest Airlines, and other supporting sponsors: Qualcomm, Cubic Corporation, Hoehn Motors and Viejas. For years, Southwest Airlines has supported PCI’s work with at-risk women and children and their donations help PCI raise critical funds for these programs.

The event will include a signature international marketplace with handicrafts from the 16 countries where PCI currently works, as well as several youth-focused surprises throughout the night. For more information contact Annette Gregg at (858) 279-9690 or visit

Lidia S. Martinez
Manager, Community Affairs & Grassroots
Southwest Airlines

Lidia S. Martinez s