Nothing Bundt Cakes
It is 6 am on a cloudy October morning and the team from Nothing Bundt Cakes is calmly setting up their booth for the annual Rady Children’s Hospital 1k/5k walk at SeaWorld. This is the third year they are doing the event and know that by noon they will give out more than 2000 samples to excited walkers. This will be one of the many charitable events the bakeries will attend to put samples in the mouths of 21,000 people every month.
When the first bakery opened in San Diego in 2007, charitable giving was just one avenue used to market the cakes. Now it is by far the mainstay of the brand. Recently the bakeries received a dedicated plaque at Rady Children’s Hospital recognizing their commitment to fundraising efforts over the past several years. This year Nothing Bundt Cakes added another partnership with Susan G. Komen of San Diego and will be donating cakes to them on a regular basis, among a host of other charities the bakeries support.
“I recently had a woman approach me and tell me how much Nothing Bundt Cakes means to her. She chairs several events each year and said that she would go to businesses and hear ‘no, no, no’; and every time she would get a ‘yes’ from Nothing Bundt Cakes. This makes me so proud,” owner Mara Fortin tells Giving Back Magazine.
The rest of the Nothing Bundt Cakes team agrees. Director of Marketing, Samantha Mellor states, “The support from our community is the reason we have been able to grow in San Diego. Providing donations and attending events is a great way for us to give back.” Director of Finance, Jennifer Malcangio, who lives near the Poway bakery adds, “It touches me when people in our community come up to me and thank me personally for our support – it really makes a difference.”