“It doesn’t matter what your business is; at the end of the day, it’s all about relationships. I was reminded of this yet again over the last few days, watching the devastation of the fires and businesses coming together to support the community,” owner of Nothing Bundt Cakes, Mara Fortin tells Giving Back Magazine.

Nothing Bundt Cakes also joined in the effort, sending boxes of cake out to the front lines, to fire and emergency crews, and donating to various YMCAs who offered childcare support to families needing help during the school closures. “I am proud to be involved with a company that stands for much more than selling great cakes. We see ourselves as a fixture in the San Diego community, doing our part to make life a little bit better for everyone. It’s our corporate culture to give,” comments Mara.

Making the corporate culture of charitable giving stay top of mind is somewhat challenging, admits Mara, especially with the explosive growth of their company. “In the early years it was just me giving out cake and talking to local charities. We were much smaller and it was easier to manage,” recounts Mara. Several years ago, Mara established a partnership with Rady Children’s Hospital and recently, Susan G. Komen of San Diego.

With five bakeries and one more opening later this year this year, the donation and event requests grows daily. “We do our best to get back to people quickly, but I still find myself wrestling with the idea of paying a full time staff member to….give away free cake!!!”

But, at the end of the day, these challenges are very worthwhile. “To be in a position to donate to the community on a very regular basis is a huge honor for me personally and for the company, and we will never stop.”