One step at a time.

In the 1990s, Southwest Airlines was the first airline to have a web site and sell tickets online, making the flying experience even more accessible for our Customers.

Our People-first approach has transformed what our Customers have come to expect from an airline and LUV about Southwest. We never forget that Southwest exists to serve our Customers. Southwest Airlines continues to improve our award-winning Customer Experience by listening to our Customers’ needs. We operate the largest fleet of Boeing aircraft in the world, the majority of which are equipped with satellite-based WiFi providing gate-to-gate connectivity while over the United States. That connectivity enables Customers to use their personal devices to access streaming music provided by Beats Music or to view video on-demand movies and television shows, as well as nearly 20 channels of free, live TV compliments of our valued Partners.

Whether it’s tuning in to the big game or sending that last business e-mail before kicking off a vacation, flying on a WiFi enabled aircraft can really enhance the Customer experience. For Customers like Eddie Batiz, the ability to connect onboard can make all the difference in closing a business deal.

One step at a time

Tell us about your organization or those you work with.

I have been in the digital media space for more than 20 years and won many awards in recognition of preemptive and innovative work. Throughout the years I realized how little is out there to help small businesses understand and grow using digital media. So at eBatiz+Associates we provide our clients with unique solutions by converging old and new media tactics and tapping best practices across all contact points. The tactic: delivering core messages that are engaging using the latest digital platforms, tools and apps to measure results instantly.

What is your background and how did you get to where you are today?

I was born in Heidelberg, Germany, to Puerto Rican parents, an Army child and raised in the South Bronx. My first jobs were in job training, recruitment and employment services. I then moved onto website design and eCommerce development. These experiences led me to create one of the first job boards for the US Navy and many search firms. Now we are heavily committed to mobile marketing and Social Media with high concentration on actionable videos.

Which non-profit organizations are close to your heart?

Acacia Network is close to my heart, because it represents a host of iconic organizations where I grew up. While attending a graduation at one of its behavioral care programs for substance abuse, I was moved by how so many addicts from all walks of life were changed and have become healthy and productive individuals. Acacia is committed to underserved communities and has a proven record treating those suffering from substance abuse, helping them through rehab and providing access to health care and housing.

Tell us about one of your proudest moments – personal or professional

On the personal side: crossing the finish line of the NYC Marathon with two of my closest friends and my son-in-law. I am also proud and I have been blessed with some of the most wonderful women in my life: Ada, my wife of 38 years, and three lovely daughters: Evelise, Erika and Isabel and four grandchildren.

What is something that you have learned during the past five years?

That with an ever-changing technology you always have to be on your toes to stay ahead.

Who are some of your heroes and why?

My two grandmothers: Isabel and Teresa. Both were nurses and friends who met while caring for the sick and needy in what is now referred to as the Puerto Rican Diaspora. They came to New York with limited English, no contacts and were able to create opportunities and pave the way for other members of the family.

What is your favorite quote?

I had the privilege to work with Napoleon Barragán, founder of 1-800-MATTRESS. He came to the US as an immigrant and built one of the most dynamic companies in the Northeast. Together we took a chat eCommerce operation from zero to millions. We both were going through difficult times and he said to me: “Por qué morir de sed cuando agua está cerca” (Why die of thirst when water is nearby). That was his way of saying: “Seek and thou shall find.” To me, it meant: Never give up. Always persevere. Life is bound to throw lots of curves at you, but one has to stay the course.

How has SWA helped you or your organizations?

As you can tell by now, the Internet is in my DNA. I do all of my travel plans because I am bi-coastal. With offices in California and New York and Clients all over the map, Southwest can fly me to where I have to be. It also pays to be in the A list, have access to the biz center and change schedules instantly without cancellation fees.

Great SWA travel story that you may like to share?

Recently, I was called at the last minute to do a presentation for a major resort chain. I was in New York and was able to book an affordable flight to San Diego. I worked on the plane utilizing Wi-Fi, collaborated with my staff and tweaked the presentation at the SWA biz center, arrived 10 minutes early and closed the deal!