Campaign kicked off Thursday, February 5.

The American Heart Association’s annual Go Red For Women Campaign kicked off Thursday, February 5, with local landmarks and supporters “Going Red.” Over 25 San Diego landmarks/businesses showed their support by “Going Red” in their own way, including UC San Diego Sulpizio Cardiovascular Center, UC San Diego Medical Center, La Valencia Hotel, National City Mile of Cars, and the US Grant, to name just a few.

National Wear Red Day and American Heart Month are just one portion of the American Heart Association’s year-long Go Red For Women campaign. The campaign is a national call to increase awareness of heart disease in women that inspires women to take charge of their heart health, and stress the importance of knowing their numbers (i.e. blood pressure, cholesterol, blood sugar and body mass index)…. all the time.

Since the movement was launched a little over a decade ago, more than 650,000 women have been saved from heart disease. Yet there is still much to do as nearly 1,100 women are still dying each day.

The next step in that campaign is the 2015 San Diego Go Red For Women Luncheon on February 27 at the Sheraton San Diego Hotel and Marina. The luncheon is the celebratory event for the American Heart Association’s annual Go Red campaign. The association is excited to also honor its 2015 Legendary Women of the Heart at the event. This year’s Legendary Women are Dixie Unruh, Karen Cohn, Gaby Sulpizio, Sally Thornton, and Ronne Froman Blue.

For more information about the American Heart Association’s Go Red For Women campaign, please visit or call 858.410.3834.

Go Red for Women is sponsored nationally by Macy’s and locally by UC San Diego Sulpizio Cardiovascular Center.