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Ringing in the New Year with a New Look.

For many, the New Year is a time to commemorate the past and welcome the changes in the coming year. In anticipation of their upcoming regatta, the San Diego Crew Classic is embracing that tradition. For 47 years the Crew Classic has been a household name amongst rowers and boathouses across the country. This year, they are working hard to expand their offerings to everyone, not just the rowing community.

 

The San Diego Crew Classic is expanding and reimagining the fan experience to reflect the evolution the regatta is undergoing. Many of their initiatives are designed to benefit the local communities that have supported the Crew Classic since 1973 and engage a new generation of supporters. The San Diego Crew Classic is proud to unveil their new logo, the keystone of a total organizational rebranding effort. Like the Crew Classic regatta, the logo is deeply rooted in San Diego culture, evoking an image of the sun setting over the Pacific Ocean. The oars create a pleasant slope across the face that elicit movement and synchronicity. The Crew Classic board and staff are elated to share this new branding with you.

The San Diego Crew Classic is more than just a rowing competition. San Diego is famous for its multifaceted and multicultural experiences, events and attractions. The Crew Classic is not only an athletic event with competitors at the peak of physical fitness, but a social gathering for enthusiasts to enjoy great local food, a beer garden stocked with San Diego’s legendary craft brews, and shopping, all while soaking in Mission Bay and the San Diego sunshine.

The San Diego Crew Classic brings together athletes from novices to Olympians.  Many athletes’ first spring regatta experience is at the SDCC as high school competitors. As a teenager, the SDCC is the greatest introduction to the world of rowing: it is larger than life - the jumbotron, the crowd, and rowing shells as far as the eye can see.  As a collegiate athlete, the SDCC means a chance to size-up the spring’s competition across the nation and to earn rankings which will affect the rest of the season. As alumni, the SDCC is the place to reconnect with former teammates, friends and coaches. Many alumni continue to race in both alumni and masters’ club events. It is a common meeting place for families, children and friends too. The Crew Classic is a place to educate your children and families on the beauty of the sport of rowing, the importance of physical activity and a healthy lifestyle, and what it means to be a teammate and to support one another. The San Diego Crew Classic watches young athletes and individuals mature into socially responsible adults who will further the lessons learned on the waters of Mission Bay and introduces generation after generation to the sport of rowing.  

The San Diego Crew Classic comes from a long history of successful events and now encompass newer initiatives in an effort to give back to the sport of rowing and the amazing community of San Diego.They cannot wait to see you in April!

www.crewclassic.org

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